Study confirms poor image of advertisers

 According to a new study, the reputation of advertising experts at European companies is extremely poor. Only 32% of respondents in Europe consider advertising managers to be credible. The only professional group to fare worse are politicians (14 percent), and the index of the international survey also shows that advertising experts are rated as less trustworthy in Western Europe (27 percent) and the USA (25 percent) in particular. In Central and Eastern Europe, on the other hand, advertisers have an above-average reputation of 50 percent, writes the industry magazine Horizont, based on the results of the study. In a country comparison, trust in this professional group is highest in Romania at 58%, followed by Poland (52%) and Bulgaria (49%). Germany is below the European average at 28%. France and the Netherlands bring up the rear with 16% and 17% respectively.
The most trustworthy professional groups include firefighters and doctors. GfK surveyed almost 20,000 people from 19 European countries and the USA for the study.