Scatter plan: Mattress finder "for ä tüüfä gsundä Schlaaf" developed
We spend a third of our lives sleeping. Since the wide variety of products can be quite confusing, the BTL agency Streuplan, in collaboration with Bico, designed and developed the Mattress Finder.
The Mattress Finder is an online tool which, after answering 13 questions, determines an individual sleep profile tailored to personal needs and presents it in the form of a text/graphic evaluation. This sleep profile then results in suitable product recommendations and tips on what to pay particular attention to when buying.
The mattress finder can also be used to find the nearest retailer who has the recommended products for you to try out. The specialist advisor there will then personally discuss your individual sleep profile. The Bico Mattress Finder also works on a smartphone or tablet.
Communication takes place via an online campaign, various retailer measures and mailings. Streuplan was also responsible for the logo development and campaign.
