Streuplan celebrates its 10th anniversary
Last Friday, Streuplan celebrated its 10th anniversary with 170 invited guests. The Streuplan Block Party took place right next to the agency on Sihlquai.
A large marquee was erected on the roof of the main station parking garage (10th floor) and furnished with vintage furniture from the Zurich Brockenhaus. Thousands of LED throws and magenta spotlights gave the parking garage an enchanting glow. The location was used for the first time for an event on the initiative of Streuplan.
In his speech, Thomas Back, founder and managing partner of Streuplan, thanked all customers, partners and employees for the 10 years of cooperation. In this day and age and in our industry, this is anything but a matter of course, if not unique. At the beginning of Streuplan, below-the-line communication was a marginal phenomenon in the marketing concepts of most clients. "Today, really big campaigns are based on a good below-the-line idea," says Back. Existing and potential customers today are much more clever and experienced in dealing with advertising than you often read in briefings. They would therefore expect much more than interchangeable imagery or a clumsy sprinkling of sales messages. "They want to be surprised, entertained and challenged by advertising. They want high-quality and useful content that inspires, educates or convinces them. Wherever possible, they want to have their say and feel valued," says Back. He is convinced that this development will continue in the future. He therefore encouraged clients to take new paths in communication, to have the courage to have more fun and enjoyment in advertising and to have the courage for more radical marketing in Switzerland. Streuplan is ready for this challenge.
Marco Pfleiderer's team was responsible for the culinary entertainment. DJ Le Mueck provided the musical accompaniment throughout the night. And as befits a guerrilla agency, the Zurich city police were also guests on several occasions. The gates of the parking garage closed at 5 o'clock.
What began with the idea of the first Swiss Below the Line agency in 2004 now employs over 20 staff and more than 200 freelancers, brand ambassadors and promoters.
