Strebel Juon: Many fingerprints in the milk bar

The Milchbar was previously run temporarily by successful restaurateurs Michel Péclard and Florian Weber. It has now become a veritable culinary delight for connoisseurs: with the most exciting coffee in the city, healthy smoothies, a delicatessen and a wine shop, where you can buy almost everything over the counter and take it with you.

Strebel Juon therefore set itself the task of creating a special corporate design - which is then also conveyed in particular via the packaging concept - to give this special place a similar external appearance that differs from the usual take-away designs. A look was created that takes the individual fingerprint as a basis and adapts this visual to a wide range of advertising materials and packaging: From carrier bags, coffee and juice cups, wrapping paper, napkins and bread bags to water bottles and matches.

Milchbar am Paradeplatz combines a restaurant, coffee bar, wine bar and a hotel room under one roof. It goes without saying that this diverse offer should also be taken into account online. Especially as the hotel room can be purchased at auction. Strebel Juon therefore created a website that also includes an order store for wines and gift vouchers as well as a platform for bidding for the hotel room. All of this is embedded in a screen design that follows the corporate design and arouses culinary desire and curiosity with atmospheric images and short video sequences.

Responsible at Pumpstation Gastro: Michel Péclard, Florian Weber. Responsible at Strebel Juon: Gian Marco Juon, Esther Kümin (consulting), Robin Strebel, Jörg Agostini (creation), Thomas Ammann (website texts), Xandra M. Linsin (photos), Serge Hardmeier/Code Division, Diego Brauchbar/ Ebro (web publishing).