Strebel Juon makes Le Petit Jardin bloom

When the new Raiffeisen building at Ebnaterstrasse 6 in Ebnat-Kappel was inaugurated, Doris Forrer's dream also came true: she opened her own flower store at the same address, which offers far more than its modest name suggests. With creativity, a sense of aesthetics and craftsmanship, Doris Forrer arranges everything from single flowers to opulent arrangements in her own special way or according to the wishes of her customers. Old containers such as vases with patina, antique bottles, clay pots, wooden crates and barrels are a particular passion of hers: the characterful containers give the freshly blooming arrangements that certain something. Visitors to the new Le Petit Jardin will also find a fine selection of beautiful accessories such as vases, baskets, books, lanterns, candles, small pieces of furniture and much more to delight themselves or others.

Strebel Juon was commissioned by Doris Forrer with the naming as well as the conception and realization of the corporate design and the Website of their new flower store. In addition to the logo, letterheads, postcards, tags, paper carrier bags, seed bags, matches, flower and gift wrapping paper as well as the lettering for the store and delivery trolley were designed. The romantic, playful character of the sales premises is reflected in the calligraphic style of the logo. The uniqueness of the location and the creative aspirations of the owner are emphasized with the "black/yellow" colour scheme, which is rather atypical for a flower store. The website is dominated by a clear design that lets the images speak for themselves and gives the typography sufficient space.

Responsible at Le Petit Jardin: Doris Forrer. Responsible at Strebel Juon: Gian Marco Juon, Esther Kümin (consulting), Robin Strebel, Arabella Lutz (creation); Thomas Ammann (text); Ammann Siebrecht (photography); Serge Hardmeier/Code Division (web publishing); RB Druck (printing).