Stop Aids at Euro RSCG

Health After 18 years with cR DDB, the Aids campaign has new fathers: four agencies pitched for the budget of the Federal Office of Public Health (FOPH) and Aids Hilfe Schweiz (AHS): Euro RSCG, Contexta and JvM/Limmat in addition to cR DDB, which had been in charge of the mandate for 18 years. "Euro RSCG convinced us with a strategic foundation that we can work with for ten years," explains Markus Allemann from the FOPH. The FOPH hopes that the new strategy will result in a campaign that is positively provocative with the condom message and ventures into the context of sexual health. The Federal Office of Public Health has budgeted two to three million francs a year for the prevention campaign. "We hope that we will continue to receive the funds," says Allemann, explaining the emergency situation.
(pan)