Stargazers in Swiss agencies
The 2001 Cannes Star is a coveted prize among Swiss creatives
The Cannes Star 2001 is a coveted prize among Swiss creativesSwiss creatives have pounced on the special Cannes 2001 Star magazine, which was published on October 8, with a lion's appetite: Eva Straumann from the Marketing and Media Service at Gruner+Jahr, Zurich, requested 250 copies at the Hamburg headquarters on Baumwall, and has distributed around 800 to date. The Art Directors Club Switzerland (ADC) alone ordered 300 copies for its members. The agencies Lowe Lintas GGK, Zurich, McCann-Erickson, Geneva, and Advico Young&Rubicam, Zurich, also ordered a larger number, providing their creative departments with 75, 20 and 50 copies respectively.
illustrated for bronze. In a twelve-page introduction, industry luminaries get the reader in the mood for reading. Fred Baader, CCO of Young&Rubicam (Y&R), Germany, and Managing Partner of Baader Hermes Y&R, speaks in the editorial of the "jewels of advertising" that will outlast the day. A "travelogue" by Peter Goldammer, Executive Director of the Scholz & Friends Group, eloquently recounts the joys and sorrows of a Cannes juror. Delle Krause, Chief Creative Officer of Ogilvy&Mather, Frankfurt, reports on the 7th Young Creatives Competition in Cannes. Furthermore, all members of the Press & Poster jury are presented in short portraits.
To avoid having to reprint 4,000 copies as in the first year of publication, the circulation of Stern Spezial Cannes 2001, which is published in Germany, Austria and Switzerland, was increased from 1,500 to 20,000 copies right from the start. Anyone who wants to get their hands on the 2001 advertising stars can still do so at guj.schweiz @guj.de. Ernst Weber
illustrated for bronze. In a twelve-page introduction, industry luminaries get the reader in the mood for reading. Fred Baader, CCO of Young&Rubicam (Y&R), Germany, and Managing Partner of Baader Hermes Y&R, speaks in the editorial of the "jewels of advertising" that will outlast the day. A "travelogue" by Peter Goldammer, Executive Director of the Scholz & Friends Group, eloquently recounts the joys and sorrows of a Cannes juror. Delle Krause, Chief Creative Officer of Ogilvy&Mather, Frankfurt, reports on the 7th Young Creatives Competition in Cannes. Furthermore, all members of the Press & Poster jury are presented in short portraits.
To avoid having to reprint 4,000 copies as in the first year of publication, the circulation of Stern Spezial Cannes 2001, which is published in Germany, Austria and Switzerland, was increased from 1,500 to 20,000 copies right from the start. Anyone who wants to get their hands on the 2001 advertising stars can still do so at guj.schweiz @guj.de. Ernst Weber
