Are male copywriters dying out?
In 2013, the federal professional examination for copywriters was held for the third time—and for the first time without a single candidate. Another first: all female candidates passed the exam.
A few men did attend the graduation ceremony, at least as companions of the excellent copywriters. In the kitschy and beautiful Café Schober in Zurich's Niederdorf district, Roger Hausmann, president of the examination board, and Heinz Egli, examination director, presented the 13 newly qualified copywriters with their certificates. Esther Dossenbach, who achieved the highest grade of 5.1, was presented with an engraved Faber-Castell fountain pen and a spring bouquet of flowers. After receiving their diplomas, the copywriters and their companions celebrated their graduation with a glass of wine, beer or mineral water and canapés. The examination board for the federal certificate Copywriter and copywriter thanks the sponsors "Marketing & Kommunikation" and Faber-Castell in a press release.
