Steinmann struggles with the Wemf
Matthias Steinmann, head of the SRG Research Service (FD), is surprised that Wemf agreed to act as a reseller of AC Nielsen's Internet panel data.
The head of the SRG Research Service (FD), Matthias Steinmann, is surprised that Wemf has allowed itself to be used as a reseller of ACNielsen's Internet panel data.The head of the SRG Research Service (FD), Matthias Steinmann, is surprised that Wemf has allowed itself to be used as a reseller of ACNielsen's Internet panel data (WW 16/01). For its part, the FD is involved in the panel of ACNielsen's competitor MMXI. Steinmann is therefore considering freezing talks with Wemf about a joint intermedia study and conducting a rival study to Wemf-MA-Strategy. This would be possible: The Radiocontrol watch could collect radio and TV usage, and for MMXI the FD utilizes data from 43000 interviews annually. Adding a few more questions à la Mach Basic would no longer be a problem. page 30
