Startup with a system

New business models and disruptive innovations are shaking up long-established companies and traditional industries. Start-ups are quickly gaining market share from competitors who had previously built up their market position over decades. How is this possible? For Bill Aulet, a lecturer at MIT in Boston, it is clear that good entrepreneurs and successful start-ups do not just fall from the sky. Their success is the result of targeted preparation and a precise analysis, particularly of the questions of who the customers are and what the value proposition for these customers should look like. Successful founders know that they not only need an innovative idea, but also the right marketing. They also focus on their core competencies and think early on about how their start-up can earn money and continue to grow. Aulet describes the start-up phase clearly in 24 steps and illustrates it with numerous examples. He takes the reader by the hand and draws their attention to important milestones and stumbling blocks step by step. getAbstract recommends the book to young entrepreneurs and company founders as a reference work.getAbstract rating: 9Implementability: 10Innovation level: 7Style: 9

Publisher: O'ReillyYear of Publication: 2016Pages: 316ISBN: 9783960090199