Starticket and ticket portal cooperate
The ticket distributor Starticket is entering into a partnership with Ticketportal in the B2C sales channel and will take over end-customer sales from Ticketportal for its Swiss event clients.
In the course of the cooperation, both parties will focus on their core competencies: according to the announcement, Starticket will strengthen its offering in the end-customer segment with attractive events from the areas of sports and culture, while Ticketportal will concentrate on further expanding its market leadership in its core business, the provision of flexible and individual B2B solutions.
Starticket, a 75 percent subsidiary of Tamedia, continues to execute all valid contracts with event organizers for end customer sales on behalf of Ticketportal and fully guarantees contract fulfillment. Thanks to this cooperation, ticketportal event organizers benefit from increased advertising presence in end customer sales in Tamedia's various media. In the B2B area, ticketportal customers can continue to count on Ticketportal's proven ticket solutions and services.
"Ticketportal's attractive events from the fields of sports and culture ideally complement Starticket's event portfolio," says Peter Hürlimann, CEO of Starticket. "This partnership, in which Starticket, the innovation leader in the end customer sector, and the leader in the B2B business ticketportal join forces, strengthens the market position of both companies in the highly competitive ticket market in Switzerland," says Dieter Froehlich, Chairman of the ticketportal Executive Board, with pleasure. The implementation of the cooperation is planned for the beginning of the second half of this year.
