Runway West advertises with Fiat for better karma
The Fiat 500 Twin Air Natural Gas Turbo is off to a great start with Startbahnwest. A new nationwide sales campaign for the Italian car, which runs on natural gas and biogas, is now underway under the slogan «Pimp your Karma!».
The message: "If you opt for an environmentally friendly drive, you drive better and optimize your own karma without sacrificing mobility, comfort and design". The individual advertising and communication measures include the website Fiat500erdgas.ch with all the information and a big "Pimp your Karma!" competition, an extensive banner and print campaign, consumer mailings and corresponding POS material for retailers.
Responsible at Runway West: Chantal Weibel, Tiffany Lüthi (Consultant), Eva Bajer (Creative Director), Marco Pinsker (Art Direction), Stephanie Kleinlein (Text). Responsible at Gasverbund Mittelland: Kurt Schmidlin (Sales and Marketing Manager).
