Startbahnwest commissioned by Anouk with brand change and market launch in Germany
The fashion store Sud Express has a new look and a new name: Anouk. Startbahnwest was commissioned to handle the entire rebranding for Switzerland and the launch in Germany.
The Sud Express fashion store has a new look and a new name: Anouk. Startbahnwest was commissioned with the entire brand change for Switzerland and the relaunch in Germany. According to the agency's statement, the brand change includes the naming, the corporate design, the development of the brand world, posters, shop window signage, POS measures, radio spots and promotions at openings. Further measures to build and strengthen the new Anouk brand in Switzerland and the EU are to follow in the future.
In Germany, the opening of six stores is planned for 2009; Anouk stores have already opened in Heidelberg, Cologne and Freiburg. There are currently 22 stores in Switzerland. More will follow.
Responsible at Sud Express: François Rueff, Mario Faé. Responsible at Runway West: Hartmut Vetter (Strategic Planning), Nicole Schnell (Consulting), Rüdiger Flothmann (CD), Rüdiger Flothmann, Natasa Maricic (Text), Gesine Dittrich, Yolanda Lopez (AD), Joely Tafanalo (DTP), Alex Colle (Photography), Frank Wirnsberger (Hair & Make-up), Petra Pfäffli (Styling).
In Germany, the opening of six stores is planned for 2009; Anouk stores have already opened in Heidelberg, Cologne and Freiburg. There are currently 22 stores in Switzerland. More will follow.
Responsible at Sud Express: François Rueff, Mario Faé. Responsible at Runway West: Hartmut Vetter (Strategic Planning), Nicole Schnell (Consulting), Rüdiger Flothmann (CD), Rüdiger Flothmann, Natasa Maricic (Text), Gesine Dittrich, Yolanda Lopez (AD), Joely Tafanalo (DTP), Alex Colle (Photography), Frank Wirnsberger (Hair & Make-up), Petra Pfäffli (Styling).
