Runway West convinces in the East

Startbahnwest has won an international pitch for the budget of the Tsarsky City Resort in Kiev. The private club in the center of the city offers wellness, sports, gourmet cuisine, bars, a business center and focuses on exclusivity. Attractions include a rainforest lounge on the roof of the seven-storey building and a pool studded with crystals. Further Tsarsky City Resorts are planned for New York, Dubai and Moscow in the future.

Startbahnwest impressed with a strategy that implements Tsarsky City Resort as an international brand in the luxury segment. The club is advertised in a teaser campaign even before it opens. The motifs, shot by Michael Munique, appear successively in international magazines such as Vogue and Forbes, as well as on megaposters in Kiev City. They convey the style of international fashion, lifestyle and beauty brands that will be offered to future club members at Tsarsky City Resort. There is also an image trailer that teases the individual areas of the club.

The contract shows that the strategic and creative expertise of Swiss agencies is in demand internationally, said Startbahnwest CEO Hartmut Vetter in a press release on Monday. The company has been able to demonstrate that it can meet the demands of the Eastern European market both creatively and strategically.

Responsible at Runway West: Chantal Weibel (overall responsibility), Andrea Pramor (strategy), Vera Riemeier (consulting), Eva Bajer (creative direction), Antje Karlfeld, Nathanael Erdin (art direction, DTP), Stephanie Kleinlein (concept & text). Photography: Michael Munique. Production: Agentur Neubauer. Film production: Olivier Egli, Condor Films (director).