Runway West stages "Caotina poetry"
Startbahnwest has developed three new TV sponsorship spots for Caotina on behalf of its long-standing client, Wander. The spots showcase the Swiss drinking chocolate as «poetry in a glass.».
In the leading roles: The ingredients. They combine in a detailed slow motion shot to create a touching moment of pleasure. The fusion of milk and drinking chocolate is accompanied by poetic texts about the three varieties Original, Blanc and Noir.
The three new commercials will go on air on October 2, 2011. The clips were produced by Panimage Zurich and Sehsucht Hamburg.
To the spots
Responsible at Wander: Beatrice Frei (Marketing Director), Helena Meier (Brand Manager Caotina), Bettina Marthaler (Marketing Manager). Responsible at Runway West: Hartmut Vetter (Strategy), Eva Bajer (Creative Direction), Bastian Baumann (Consulting), Gesine Dittrich (Art Direction), Dominique Wirz (Text). Responsible at Panimage ZurichBeat Lenherr (Producer). Responsible at Sehsucht Hamburg: Ole Peters, Christian Heyde, Hannes Geiger, Jan Tiller, Felix Geremus, Vitaly Grossmann, Matthias Thomann, Christian Heyde, Chris Iskandar. Responsible at Kirschnermusic: Alexander Kirschner (music & sound design).
