Runway West: Ovo greets Germany and Austria
The Startbahnwest agency created an advertising campaign for Ovomaltine that appears on milk cartons in Germany and Austria. The Swiss dialect was used for this purpose.
The agency Startbahnwest has created advertising for Ovomaltine that can be seen on German and Austrian milk packaging. The Swiss dialect had to be used for this purpose, just as a German or Austrian would like to imitate it, and various versions were realized, some of which were linked to a competition, according to a press release issued on Thursday. The responses showed that the idea works in both Germany and Austria.
Responsible at Wander:
Christof Stulz (Marketing & Sales Manager), Eliane Albisser (Junior Product Manager). Responsible at Startbahnwest: Hartmut Vetter (Strategic Planning), Zoe Maritz, Yves Burgener (Consulting), Rüdiger Flothmann (Creative Direction), Christine Manger (Art Director), Gesine Dittrich (Graphics), Dominque Wirz (Text), Jlona Camenzind (DTP).
