Startbahnwest hosts a football beach party for Carlsberg
Die Biermarke Carlsberg nutzt das Fussballfieber zur WM, um Ihr Engagement für die Schweizer Nationalmannschaft zu kommunizieren. Gemeint sind damit jedoch nicht die Ballkünstler auf dem Rasen, sondern jene im Sand: die Schweizer Beach-Soccer-Nati.
Startbahnwest has developed a promotion for Carlsberg that revolves around fun and games in the sand, with the Carlsberg Football Beach Party taking place on August 20 at City Beach in Basel at the heart of the promotion. At the beach party, guests will also have the opportunity to test their soccer skills against those of Stephan Meier and Dejan Stankovic. The two national beach soccer players also appeared in front of the camera as models for the promotion.
Startbahnwest designed posters, counter displays and lucky draws for the Swiss gastro promotion, which are used in over 1000 Carlsberg bars. The agency was also responsible for designing the promotional website. In addition to information about the promotion, the website also contains beach soccer videos, information about the Swiss CityBeaches and an entertaining online game. Tickets for the Carlsberg Football Beach Party will be raffled off via both the restaurant and the website. The event will be further advertised in the summer as part of a media cooperation with Blick am Abend.
Responsible at Carlsberg: Esther Stalder (Brand Manager), Lukas Porro (Brand Manager). Responsible at Runway West: Branka Vodopija, Chantal Weibel (consulting), Gesine Dittrich (art direction), Christian Baur (graphics), Natasa Maricic, Dominique Wirz (text). Photo: Alex Colle. Hair and make-up: Michèle Oberholzer. Web: Onemotion, Martin Hochuli.
Startbahnwest designed posters, counter displays and lucky draws for the Swiss gastro promotion, which are used in over 1000 Carlsberg bars. The agency was also responsible for designing the promotional website. In addition to information about the promotion, the website also contains beach soccer videos, information about the Swiss CityBeaches and an entertaining online game. Tickets for the Carlsberg Football Beach Party will be raffled off via both the restaurant and the website. The event will be further advertised in the summer as part of a media cooperation with Blick am Abend.
Responsible at Carlsberg: Esther Stalder (Brand Manager), Lukas Porro (Brand Manager). Responsible at Runway West: Branka Vodopija, Chantal Weibel (consulting), Gesine Dittrich (art direction), Christian Baur (graphics), Natasa Maricic, Dominique Wirz (text). Photo: Alex Colle. Hair and make-up: Michèle Oberholzer. Web: Onemotion, Martin Hochuli.
