Startbahnwest: Graphics class applies for the Punkt G design school
The Startbahnwest agency has added the Punkt G School of Design in Zurich to its portfolio.
According to the agency, the brief was to publicize the school and, in particular, the new graphic design apprenticeship and to appeal to interested young people in the Zurich and Winterthur catchment area.
To reach the mobile target group, Startbahnwest has opted for advertising in streetcars and buses. The result is not entirely serious picture puzzles with technical terms from the graphic design profession. At the same time, the information brochures for the training courses were redesigned.
Responsible at Punkt G Gestaltungsschule: Esther Birbaum (Headmistress), Karin Kammerlander (Headmistress). Responsible at Runway West: Rüdiger Flothmann (CD), Nicole Schnell, Chantal Weibel (consulting), Gesine Dittrich (AD), Maria-Sol Burgener (graphics), Natasa Maricic (text), Nina Calderone (DTP).
To reach the mobile target group, Startbahnwest has opted for advertising in streetcars and buses. The result is not entirely serious picture puzzles with technical terms from the graphic design profession. At the same time, the information brochures for the training courses were redesigned.
Responsible at Punkt G Gestaltungsschule: Esther Birbaum (Headmistress), Karin Kammerlander (Headmistress). Responsible at Runway West: Rüdiger Flothmann (CD), Nicole Schnell, Chantal Weibel (consulting), Gesine Dittrich (AD), Maria-Sol Burgener (graphics), Natasa Maricic (text), Nina Calderone (DTP).
