Startbahnwest: Ad campaign created for Premium Doodle
The Premium Doodle business solution simplifies scheduling in companies and helps save time. To raise awareness of its offering among decision-makers, Doodle commissioned the agency Startbahnwest to run a series of full-page B2B ads in the NZZ.
According to a study, employees spend almost five hours a week confirming, canceling and rescheduling business appointments. Premium Doodle promises to cut this time by half and make scheduling more efficient. To dramatize this advantage, the creatives at Startbahnwest have dramatized and staged somewhat unconventional methods of scheduling with a wink. The full-page ads can be seen in the NZZ in December.
Responsible at Doodle: Tilman Eberle (VP Corporate Communications), Thomas Wirz (Text). Responsible at Runway West: Chantal Weibel, Saskia Letz (consulting), Eva Bajer (creative direction), Gesine Dittrich (art direction), Maria-Sol Burgener (graphics), Heike Gross (text).
