Strong images and soft sounds for Microspot.ch

CAMPAIGN Maxomedia's new microspot.ch campaign centers around the TV commercial. It literally shows that anyone who doesn't buy from microspot.ch is throwing money down the drain.The aim of the campaign is to raise awareness of Microspot.ch and to communicate the key benefit of the best price in a memorable way. The aim is also to stand out clearly from the competition and create an emotional bond with the brand. The communication should therefore primarily shape the brand image and not just provide information about specific price and product benefits. Maxomedia The ad uses strong images and gentle sounds: the proverb "Throwing money out the window" is staged and the main advantage of the price leader microspot.ch is visualized in an exaggerated way. The spot is accompanied by calm, classical music. This combination creates a high recognition value and forms a clear counterpoint to the aggressive communication of the competition. The slogan is uniquely suited to the price-sensitive, broad target group. It is easy to understand and also works on still image media. In addition to the TV commercial, banners, various social media measures, posters and advertisements were realized.