Zurich location promotion to be strengthened
Zurich Tourism is expanding its marketing team. Bettina Fischer is joining the tourism organization as project manager for EURO 08. Marianne Gut, as head of communications, and Reto Helbling, as controller, are further strengthening Zurich’s promotion as a destination.
Zürich Tourism is expanding its marketing team in order to strengthen the promotion of the location. Bettina Fischer has joined the tourism organization as EURO 08 project manager. She took up the post, which is limited to the end of September 08, on 1 February. As a staff position, she and the project report directly to the Director of Tourism, according to a press release from Zürich Tourism. Fischer holds an Executive Master's degree in Sports Organization Management and has worked in marketing for the world football association FIFA. Prior to this, she worked for various media companies as publishing director and managing director. Zürich Tourism was also able to fill two other newly created management positions. Marianne Gut has been Head of Communications since the beginning of the year. Prior to this, she was responsible for developing communications for the Stade de Suisse Wankdorf in Bern. The second position has been filled by Reto Helbling, who will be working for the tourism organization as Controller from 19 February. With these new appointments, Zürich Tourism aims to strengthen the promotion of the location, made possible by the increased financial contribution from Zurich's hoteliers.
