Stailamedia becomes exclusive marketer of Internettv.ch
Ipmedia has decided to have its web TV portal Internettv.ch marketed exclusively by the Zurich-based company Stailamedia. In addition to classic online advertising, Stailamedia will also be responsible for the area of video online advertising.
Marketing covers all channels, although webTV channels operated under license (e.g. BuureTV.ch) are excluded from this agreement. Another focus will be the marketing of moving images on mobile devices. "Due to the increasing spread of TV-enabled mobile devices and the ever-improving network coverage, we expect a big growth spurt for this market," says Marco Demont, CEO of Ipmedia. Stailamedia will also provide advice on the introduction of new advertising formats.
