Stailamedia and App Nexus cooperate in the Swiss market
Effective immediately, Stailamedia is relying on App Nexus technology for the automated sale of its ad inventory. The online marketing company aims to give its publishers the ability to sell their ad inventory automatically and in real time.
To this end, Stailamedia is entering into a comprehensive cooperation with the New York-based real-time bidding company App Nexus and is putting its technology system for managing supply and demand partners into operation. The App Nexus technology will be used as a sell-side platform, according to a statement from the online marketer. It already offers an inventory of more than 100 websites at launch, which can now be booked automatically.
Michael Baum, Managing Director of Stailamedia, is convinced that the future belongs to automated media buying. "The technologies from App Nexus allow us to achieve a massive improvement in reach for our advertising clients' campaigns and at the same time higher revenues for our publishers," explains Baum.
