Stailamedia: Swiss Video Network
The Swiss online marketer Stailamedia has come up with an innovation in the field of online moving image advertising. Within the Swiss Video Network, specific topics can now be booked using content channels.
Stailamedia is now enabling advertisers to reach their target groups with online moving image advertising without wastage. Until now, a number of target groups could only be addressed individually and therefore with a low reach using online video advertising, Stailamedia said in a press release on Thursday. The company is now coming up with an innovation that addresses precisely this issue. Using the in-house Swiss Video Network, target groups can now be addressed precisely, across platforms and therefore with a high reach using content channels.
The content channels - such as news, sport or entertainment - cover the most important Swiss online portals. In addition to a high reach, advertisers can now also be offered specific topics via the content channels, bringing online moving image advertising a significant step closer to the planning patterns of TV advertising, explains Michael Baum, Managing Director of Stailamedia.
