Stailamedia is one of the world's first partners to use the new Appnexus Video SSP
Stailamedia recently migrated its entire video inventory to the Appnexus Video SSP and, since March, has been one of the first partners worldwide for this new platform, which is set to launch officially and become generally available in the second quarter.
At the beginning of January 2016, Facebook announced that Liverail, the video ad serving solution it had purchased just 18 months previously, would be discontinued and that only the Liverail Video SSP would be integrated into the Facebook Audience Network. For many Liverail customers, this was a reason to look for alternatives. As Stailamedia's entire display and mobile inventory is already available on the Stailamedia Exchange, which is based on AppNexus, a cooperation with the company was an obvious choice, according to a press release. Stailamedia is now one of the first in the world to use the Appnexus Video SSP solution.
For customers, this has the advantage that all inventory available on the Stailamedia Exchange is available via an SSP and the same technical setup can be used as for display campaigns. In addition, video customers benefit from a large user pool that is available to all connected DSPs via the AppNexus solution. For customers who previously had private deals on the LiveRail platform, new deals must be created on the AppNexus platform and the inventory purchase must be migrated.
"With Appnexus, we can offer our customers the entire Stailamedia Exchange inventory via the same technology," says Jochen Witte, COO at Stailamedia. "We specialize in multi-screen/device forms of advertising. It is therefore important for us to work with a technology partner that shares our vision of a holistic platform for cross-media delivery of advertising."
