Stailamedia launches new business unit Stailadirect
Online marketer Stailamedia has launched Stailadirect, a new business unit focusing on performance-oriented pricing models and technologies. The aim is to enable more effective media buying.
Using real-time bidding connectivity, available advertising space in Stailadirect's network can now be purchased at freely traded prices. At the same time, publishers benefit from the most modern yield management technology on the market with Pub Matic, Stailamedia said in a statement on Thursday. Stailadirect specifically complements the umbrella brand's existing offering, it added.
The offering ranges from display and social advertising to mobile advertising. In the future, Stailadirect will be able to purchase display ads via a sell-side platform (SSP). Using real-time bidding, supply and demand will determine the price of each ad impression offered by Stailadirect.
