Stahelpartner and Amag: attracting the Chur ibex
Garage Tribolet became the new Amag Retail Chur on August 1. Together with Stahelpartner, Amag is drawing attention to the opening ceremony from August 6 to 8. The campaign shows: For the party, even the ibex from Chur's city coat of arms makes an appearance.
The key visual can be seen as a push poster on shopping carts, as a 1/1 advertisement in the Bündner-Woche and as an F12 poster in the city of Chur. The campaign was conceived and designed by Amag Group Communication in collaboration with Stahelpartner.
Responsible at Amag: Michèle Tribolet (Management Assistant Amag Retail Chur), Camilla Hofer (Marketing Assistant Amag Retail Chur), Dino Graf (Head of Amag Group Communication). Responsible at Stahlpartner: Reto Zollinger (AD), Mark Stahel (text/CD). Responsible at Mediacom: Lars Hoffmann and Bianika Wiese.
