City of Zurich grants Clear Channel concession for LCD screens and illuminated turntables
The City of Zurich has awarded Clear Channel Switzerland the contract for ten digital advertising displays (LCD screens) and twenty illuminated rotating billboard columns. The displays generate 3.2 million francs annually for the city’s coffers.
Clear Channel has thus been awarded the concession for all publicly tendered systems. These are to be completed by the end of the year and put into operation from 1 January 2016. Clear Channel is thus expanding its offering in the city of Zurich not only in terms of quantity, but also in terms of quality, and is strengthening its presence. According to the press release, all facilities are in excellent, highly frequented locations. Thorsten Weber, Product & Infrastructure Director Clear Channel Switzerland, is delighted with this success: "This concession gives us additional top locations in the city of Zurich, allowing us to offer our customers an even better portfolio."
On the subject: Dispute over moving image advertising in the city (Werbewoche 11/2015)
New advertising installations bring more money into Zurich's city coffers
From 2016, the thirty new advertising installations will bring around CHF 3.2 million a year into Zurich's city coffers. The city had only expected 1.2 million francs. The increase was made possible by Clear Channel's bid. The bid was significantly higher than expected, as the city council announced on Wednesday. A total of four companies took part in the public tender. The systems are to be implemented by the end of the year and put into operation from January 1, 2016. The costs for the project planning and construction of the illuminated rotating columns amount to CHF 900,000 for the city and CHF 250,000 for the LCD screens.
The illuminated rotating columns can be operated from dawn until midnight at the latest. The rotation speed may not exceed one revolution per minute. The LCD screens are in operation from dawn until 10 pm. A life cycle assessment is planned for the LCD screens at the end of the first year of operation. This will compare the construction and operation of digital media with conventional advertising installations. The result will serve as a basis for the city council to decide whether further installations of this type can be built on public land in the future. (pd/SDA/hae)
