City of Lucerne awards contract for small poster sites to Modul
The city of Lucerne has awarded the operation of eight small poster sites directly to Modul until 2024. A tender for the contract had previously been canceled in 2015 due to a lack of suitable bids.
As the city of Lucerne announced on Thursday, the Lucerne-based company Modul already operates poster sites for small posters on private property and culture boxes for flyers and magazines in restaurants and cultural establishments. From April 1, it will also be responsible for eight locations on public land. Commercial event organizers are also allowed to advertise on these sites.
The small poster sites supplement the 17 cultural poster pillars managed by IG Kultur and Clear Channel Switzerland. The pillars are available exclusively for cultural events. In 2015, the city of Lucerne put all poster contracts out to tender on the recommendation of the federal price watchdog. The aim was to improve market mechanisms by giving smaller poster companies the opportunity to enter into contracts with the public sector. The city council also wanted to increase the annual income from operating the poster sites.
In 2016, the city awarded the contract for paper posters, illuminated posters and advertisements at bus stops to Clear Channel Switzerland. The city expected the contract to generate around two million francs in revenue per year. (SDA)
