City of Berlin launches first international advertising campaign on CNN
CNN International is airing the City of Berlin's first international TV advertising campaign, a collaboration between Berlin Tourismus Marketing, Berlin Partner, and the Berlin Senate.
CNN is the only TV channel to broadcast a 30-second commercial that emphasizes Berlin as a destination with an exciting cultural and historical background and a high quality of life, according to a statement on Wednesday. The innovative location for investors is also advertised.
The month-long campaign, which starts at the beginning of November on CNN International and will be broadcast to more than 190 million households in Europe, the Middle East, Africa and Asia, includes advertising spots as well as the sponsoring of short editorial articles on the fall of the Berlin Wall.
Germany in the focus of CNN reporting
During the campaign period, the country of Germany and the city of Berlin will be the focus of CNN International's coverage to mark the anniversary of the fall of the Berlin Wall. In addition to broadcasting the documentary "Autumn of Change: The Wall", CNN International will be airing the programs "The Brief" with Jim Clancy and "Connect the World" with Becky Anderson live from Berlin and calling on people from all over the world to share their memories of this exciting time on Cnn.com in a major online campaign. In the short editorial contributions, international personalities such as Mikhail Gorbachev, George Bush Senior, John Malkovich and Florian Henckel von Donnersmarck also talk about their memories of the fall of the Berlin Wall.
The month-long campaign, which starts at the beginning of November on CNN International and will be broadcast to more than 190 million households in Europe, the Middle East, Africa and Asia, includes advertising spots as well as the sponsoring of short editorial articles on the fall of the Berlin Wall.
Germany in the focus of CNN reporting
During the campaign period, the country of Germany and the city of Berlin will be the focus of CNN International's coverage to mark the anniversary of the fall of the Berlin Wall. In addition to broadcasting the documentary "Autumn of Change: The Wall", CNN International will be airing the programs "The Brief" with Jim Clancy and "Connect the World" with Becky Anderson live from Berlin and calling on people from all over the world to share their memories of this exciting time on Cnn.com in a major online campaign. In the short editorial contributions, international personalities such as Mikhail Gorbachev, George Bush Senior, John Malkovich and Florian Henckel von Donnersmarck also talk about their memories of the fall of the Berlin Wall.
