SRG and Trio remain inseparable
SRG has chosen the Trio agency for the launch and promotion of its three web series "Break-ups", "Brouillon de culture" and "Güsel. Die Abfalldetektive." The agency has put a series of unusual mini-clips on the web as a teaser for the first series "Break-ups".
The clips provide not-so-serious tips for couples in crisis and humorously guide you through the art of breaking up. The clips vary between classic, cubist and futuristic. The videos, distributed on Youtube and the Facebook pages of SRF and RTS combined with a retargeting campaign, have taken the web community by storm: In the first month, the clips were viewed by 73,000 French-speaking Swiss and 25,000 German-speaking Swiss.
Mini-Clips Breakups:
//www.youtube.com/watch?v=df7Zyl-v6ds
//www.youtube.com/watch?v=CiD6rJE1FLY
Teasing of the "Brouillon de culture" series
//www.youtube.com/watch?v=MvxQYK-ekqA
//www.youtube.com/watch?v=HpoLtMnxkCg
Responsible at SRG: David Lamon (Head of Promotion RTS Un | Deux and Multimedia RTS), Laura Pechlivanis (Project Manager and Deputy Head of Social Media, Multimedia Center Content Group), David Angehrn (Head of Strategy & Planning, Design & Marketing). Responsible at Agence Trio SA: Corine Maissen (Account Director), Timo Kirez (Creative Director), Gaël Tran (Digital Strategist), Maude Rion (Graphic Designer), Julien Dewarrat (Motion Designer).
