Springer strikes twice after 20 cents Saar
Press: Axel Springer Verlag Declares War on the Holtzbrinck Group in the Saarland.
Press Axel Springer Verlag declares war on the Holtzbrinck Group in Saarland After Holtzbrinck launched the second edition of its commuter newspaper 20 Cent under the umbrella of Saarbrücker Zeitung (SaZ), Springer is launching two competitors on the market. Both Welt Kompakt, the tabloid edition of Die Welt, and Bild are getting a regional edition for the Saarland. "The publisher of SaZ is trying to flood the market with 20 cents," says Welt publisher Jan-Eric Peters. Holtzbrinck sees it the other way round: they have pre-empted an offensive by Bild, says Michael Grabner, Chairman of the Supervisory Board.
