SPRI: How do I create trust in my brand?
The SPRI Swiss Public Relations Institute bridges the gap between brand communications and corporate communications. In the CAS Corporate Communications postgraduate course, participants deal with the significance and nature of the brand for corporate communications.
What contributes to the corporate personality, how do I implement a new brand core and what specific tasks are assigned to communication. Questions relating to positioning and brand architecture are addressed in the special module, as is the interplay between image and identity. The module will be led by Bruno Schmidt, Managing Partner of Meta Design Suisse in Zurich. He will use well-known brands to illustrate various branding processes, including Audi, Raiffeisen, Swiss Life, Kuoni and Alpiq. In addition, the topic of "Brand Communications" is also introduced into the respective modules by other lecturers in order to show ways to achieve successful integrated marketing communication.
The postgraduate course starts on April 15, 2011.
