SPRI : New postgraduate program
Am 13. August 2010 lanciert das Schweizerische Public Relations Institut den neuen Post-Graduate-Studiengang CAS Führungs- und Beratungskompetenz in der PR. Der kompakte Studiengang stellt die Managementkompetenz in der PR ins Zentrum.
The Swiss PR education scene is characterized by a constant stream of new degree courses, and the number of well-trained PR professionals is steadily increasing. At the same time, however, the PR industry is experiencing an increasing shortage of specialists with management know-how, a high level of consulting expertise and sufficient experience. In order to close this gap, the SPRI has developed the new postgraduate course "CAS Leadership and Consulting Competence in PR" together with the leading industry organizations. Thanks to the ongoing and close exchange with representatives of PR organizations, it is ensured that the content taught meets the needs of the industry as closely as possible, as the institute writes in a press release. In addition, various PR experts have been recruited as lecturers.
The course is explicitly recommended by the BPRA.
www.spri.ch
The course is explicitly recommended by the BPRA.
www.spri.ch
