SPRI launches course for event communication

 With the CAS Event Communication, the Swiss Public Relations Institute SPRI is launching for the first time in Switzerland a course that focuses exclusively on the communication aspects of event management. The three core areas of an event - strategy, process and implementation - are to be considered in the course from the point of view of communication. This includes in particular topics such as strategy and event communication, event as an emotional-informative means of communication, event and change management, PR and media work, sponsoring and partnership as well as project organization and cooperation with event agencies.  
The CAS Event Communication is aimed at proven event managers and people who have broad experience in the realization of events. The course starts on August 23, 2007 and lasts 20 days, spread over four months. The partner for this training is the HWZ Hochschule für Wirtschaft Zürich.