SPR+ investigates contact performance and reach contribution of posters

 
On August 7, Swiss Poster Research Plus (SPR+) launched a new study designed to provide more precise insights into the contact performance and reach contribution of poster panels within buildings (properties). With the SPR+ Expert planning tool, all Swiss F12/F200 street spaces can already be evaluated across all providers. The results of the new object study will be used to supplement the service with assessable object areas in the future. As part of this pilot study, railroad stations, shopping centers, parking facilities, freeway service stations and petrol stations will be examined using GPS mobility meters and empirical surveys, as SPR+ writes in a press release. The pilot study, which is being carried out in collaboration with the renowned Fraunhofer Institute for Intelligent Analysis and Information Systems, is due to be completed in 2007.