Spotlight 2011: International advertising film festival with many social spots
Last week, the 14th edition of the international advertising film festival Spotlight took place in Mannheim. This year, a large number of social spots were submitted, which addressed the current social debate on values and humanity in the format of advertising films.
As always, the Spotlight program took place over two days. The expert jury met on the first day, while the festival opened up to the public on the second day. While the last few festivals were dominated by virals and new advertising formats, experiments and technological gimmicks have now taken a back seat, as the organizers announced on Saturday. There was a conspicuously high number of submissions in the Social Spots category, advertising films for social causes.
In the main competition for professionals and in the student competition, the submitted spots competed against each other in the categories "tv & cinema" and "web & mobile". Awards were presented by a jury of experts. Audience prizes were also awarded.
To the Winners of the main competition
To the Winners of the student competition
For the first time this year, the prize for the Best International Adaptation.
To the winning spot
(Both the expert jury and the audience liked the Germanwings spot).
Spotlight Festival grows again
