Spot goes swimming

Baden Tourism has commissioned Spot Werbung to create a new overall visual identity, and the full-service agency from St. Moritz came out on top against four competitors in a competitive presentation. Spot Werbung created a new corporate design around the existing logo and developed a structured communication strategy to position Baden Tourism as an umbrella brand in the tourism market between Zurich, Basel and Lucerne. The publications with the new look are to be used from the beginning of 2004.