Spot on for repositioning

Furnishings With the reopening of the annex building, Möbel Hubacher wants to give itself a new image. In a pitch, the furniture store was looking for an agency that could combine modern architecture and a new brand profile in one CI. Lesch + Frei prevailed and was then also entrusted with the classic branding. For the launch of the design store, a TV commercial was created that highlights the upgraded range - with trompe-l'oeils made from furniture installations. Their outlines form landmarks of the design metropolises, which can now be seen very close by, in Rothrist.