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The Alltag agency collaborated with the St. Gallen Textile Museum on an elegant exhibition featuring bobbin lace.
Following the international success of the exhibition "Intersection - Art and Dress" and "Secrets - Attracting Lingerie", the Textile Museum St. Gallen is once again presenting a special exhibition of significance: "St.Gall - The History of Lace" is dedicated to the textile treasures of the past - because the museum houses one of the world's most important lace collections. Fascinating visions leading into a new age can also be found there.
The exhibition will be accompanied by the St. Gallen agency Alltag. The agency was involved in the project development from the very beginning and was also in charge of the naming. In close collaboration with the curatorial team, its tasks included budgeting, finding sponsors, implementation planning, awarding contracts and supporting the construction of the exhibition.
Old paint and manuscripts
Around the exhibition, Alltag has also set up a new café and a store in the museum. The appearance of "St.Gall" is based on four core elements. In addition to the memorable name, this also includes the color "Mauve". This was the first artificial color for textiles and was discovered by chance in 1856. It made dyed fabrics affordable, making mauve the first popular fashion color. A third element of the exhibition's communication is the fine lace cloth. Here, Alltag has computer-tomographed real lace from the collection and overlaid it with high-resolution scans. The lace also became the basis for a logo. Fourthly, the manuscripts from 1200 old pattern books of the St. Gallen embroiderers have been used to provide a wealth of information. Andreas Panzeri
