Spinas|Gemperle strengthens WWF Switzerland
With its current campaign, «I’d do something for the planet right away. But I’m just a campaign,» WWF Switzerland continues to strengthen its position as a guiding force in the area of sustainable consumption. On the posters and ads developed by Spinas|Gemperle, the environmental organization calls on people to be mindful of protecting the oceans, forests, and the climate in their everyday lives.
The classic communication is supported by a competition campaign, which is carried out in particular at the POS of the partners Coop, Pfister and ZKB. Here, participants are asked to change their consumer behavior and make a "pledge for the planet". To make sustainable living as easy as possible for the Swiss, the WWF has also had smartphone applications developed. These provide tips on recommended fish products, seasonal produce and sustainable restaurants. To ensure that they are used, the apps are advertised through print ads, Facebook ads, Google ads and in the iPhone apps of various newspapers.
Responsible at WWF: Gian-Reto Raselli (Marketing Manager), Léonie Van de Vijfeijken (Project Manager). Responsible at Spinas|Gemperle: Lorenz Spinas (CD), Tom Malecha (concept/text), Miriam Fischer (concept/AD), Alexander Moltzen (graphics), Tullio Tomasini (consulting). Smartphone applications: Getunik.
Responsible at WWF: Gian-Reto Raselli (Marketing Manager), Léonie Van de Vijfeijken (Project Manager). Responsible at Spinas|Gemperle: Lorenz Spinas (CD), Tom Malecha (concept/text), Miriam Fischer (concept/AD), Alexander Moltzen (graphics), Tullio Tomasini (consulting). Smartphone applications: Getunik.
