Spinas|Gemperle: Blind people seen differently for once
Since February 8, the SZB Swiss Association for the Blind has been running a TV commercial to raise awareness of the needs of the approximately 80,000 blind and deaf-blind people in Switzerland. The awareness campaign is now also being supported by print ads.
Real blind and deaf-blind people are shown who, thanks to their pronounced remaining senses, can give sighted people helpful tips in everyday life. The focus here is also on showing the people concerned in a different light - not as disabled people, but as people with special abilities, Spinas|Gemperle said in a press release.
Responsible at SZB: Norbert Schmuck (Head of Public Relations and Fundraising). Responsible at Spinas|Gemperle: Lorenz Spinas (CD), Miriam Fischer (concept), Tom Malecha (concept/text), Wanda Michel (AD), Irene Stutz (consulting). Photos: Pierluigi Macor. Retouching: Süsstrunk & Jericke.
Responsible at SZB: Norbert Schmuck (Head of Public Relations and Fundraising). Responsible at Spinas|Gemperle: Lorenz Spinas (CD), Miriam Fischer (concept), Tom Malecha (concept/text), Wanda Michel (AD), Irene Stutz (consulting). Photos: Pierluigi Macor. Retouching: Süsstrunk & Jericke.
