Spinas Gemperle: New campaign for the Swiss Paraplegic Foundation
The creative team at Spinas Gemperle has launched a new campaign for the Swiss Paraplegic Foundation. The main goal is to highlight the opportunities available today for people with paraplegia to lead largely independent lives, to break down prejudices, and to attract new donors.
The selected testimonials show the activities that paraplegics are capable of thanks to the help offered by the foundation. The campaign will be launched with a TV commercial. It tells the life story of the young riding instructor Sabrina L., who is still able to pursue her dream job despite her spinal cord injury. The commercial has been shown on Swiss television and in the advertising windows of foreign private broadcasters since March 10. Further commercials and accompanying print subjects are to follow this year.
> To the spot
> To the reminder
Responsible at SPS: Christian Hermle (Head of Marketing and Fundraising), Christian Hamböck (Project Manager Marketing). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Steph Huwiler and Andrea Reinhart (concept/AD), Susi Kammergruber (concept/text), Corinne Bucher (consultant). Kerstin Reulen (producer of Rosas'n'Co) and Christine Wiederkehr (director).
