Spina's Civil Voices: Sustainable until 2050

Like other industrialized countries, Switzerland currently consumes around three times more natural resources than the earth can regenerate. Problems such as climate change, tropical deforestation, overfished seas or growing mountains of waste are the consequences. That is why the EU and other countries have set themselves the goal of reducing environmental pollution to a sustainable level by 2050. The initiative for a green economy, which will be voted on September 25, demands the same for Switzerland.

Spina's Civil Voices provided strategic advice to the initiative committee and developed the campaign. Whereas the opponents of the bill rely on selfish reflexes with threats of abandonment, the pro-campaign targets the sense of responsibility. All parents and many adults who are close to a child want to leave a healthy planet to this generation when they are approached about it.

For the poster campaign, parents-to-be were therefore asked if they would have their newborn photographed immediately after birth. After all, the birth of a child automatically triggers a caring attitude in parents, grandparents, godmothers and aunts - one feels the responsibility for the future well-being.

Because one's own child is the best voting argument for the green economy, the Pro Committee invites parents and other caregivers to visit the website at Fuerdich.org to design a personal voting subject with "their" child. The idea is to use postcards, social media posts or e-mails to promote the Yes vote among friends and acquaintances. Shortly after the launch, hundreds uploaded a picture with a dedication.

Responsible at the Yes to Green Economy Committee: Carla Hoinkes (Campaign Manager). Responsible at Spina's Civil Voices: Lorenz Spinas (overall responsibility), Miriam Fischer and Guido Huwiler (creation), Hannes Aeschlimann (graphics), Martina Honegger (consulting), Veera Juvonen (digital consulting).