Spina's Civil Voices: Action spot for the Pfadi

The scout movement has been around for over 100 years. While countless other things that came into the world at the same time have quietly left it again, Scouting, with its more than 40,000 members, still stands as one in nature.

Well, like an A with a small 2 on the back! Because other leisure activities, other sports and a different zeitgeist have taken their toll on the good old Pfadi. For the boys and girls of today, the Pfadi has lost places on the ultimate coolness list.

To get the Scouts back into the conversation among 8- to 14-year-olds, the advertising agency Spinas Civil Voices has developed an adventurous cinema spot for the Swiss Scout Movement. In a mixture of Winnetou, Frodo and Indiana Jones, a small Pfadi chases light-footedly through the forest, while his adversaries stumble and fall by the wayside.

Responsible at Pfadi: Andrea Adam (Head of Communications), Martin Knoblauch (Head of Fundraising). Responsible at Spina's Civil Voices: Matthias Freuler, Miriam Fischer, Tom Malecha (creation), Mareike Biegert (consulting), Meier Productions (production), Alexander Meier (direction), Tom Malecha (camera), Jingle Jungle (sound design), Lorenz Spinas (overall responsibility).
 

//www.youtube.com/watch?v=aGah8qDQo2o

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