Spinas: Anything but for rinsing
Helvetas’ successful “Water Glass” campaign has been running for five years now. Spina’s Civil Voices has now expanded it with two new themes.
According to the press release, the campaign has not only multiplied the supported brand awareness to date, but has also significantly increased the number of new donors. The two new motifs are intended to further expand the positioning advantage as a Swiss water expert.
Responsible at Helvetas: Stefan Stolle (Head of Communications and Fundraising). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Miriam Fischer (AD), Susi Kammergruber (text), Sarah Bertschinger (consulting)
