Spillmann leaves - who follows?
Advertising Week subscribers are awarding the coveted Egon again this year. Once again, only male candidates are up for election. In addition to five agency representatives, a client has been nominated for Advertiser of the Year for the first time.
Award
Once again this year, Werbewoche subscribers are awarding the coveted
Egon. Once again, only male candidates are up for election. Besides five
agency representatives, for the first time a client was named Advertiser of the Year
nominated.Bene AbegglenHis
Bernhard "Bene" Abegglen (48) began his career in 1976 as a graphic designer at the
then twelve-member Contexta in Bern. Later, the graduate of the
Bern School of Arts and Crafts promoted to AD and then CD. Today, 28
Years later, Abegglen, alongside his partner Daniel Hartmann, is the owner of
of the Contexta Group with more than 70 employees, which is responsible for
Customers such as Appenzeller cheese, Basler insurance, Swiss Lotto and
Vals water are active. In 2004, the Bernese creative succeeded with the
Beck&Bondi mini-sitcom for Swisscom and the election campaign for its
friend Alex Tschäppät, through new and unconventional measures.
success - Tschäppät became the new mayor of Bern.
Abegglen's creative expertise has also been in
various juries of national and international advertising festivals
in demand - most recently at the EDI and in Cannes.
Markus GutNach
after completing his Phil. I studies, graphic designer Markus Gut (38) joined Wirz as a
Junior AD. Later, his creative career led him via GGK to
Publicis, where he was appointed Creative Director after five years as AD.
was promoted. Since 2001, Gut has operated as Managing Director Creation
and Executive Creative Director at Zurich's Theaterstrasse. At
In 2003, under his leadership, Publicis once again became the most creative
Swiss advertising agency. The following have contributed to this success several times
award-winning works, such as the NZZ pencil campaign and the
Performances for Sportplausch Wider. Recent examples from Guts
Creative Kitchen are campaigns for PartnerWinner, for APG and the
street magazine Surprise. In addition, in 2004 Publicis attracted various
landed new customers. In addition to its membership in the international
Publicis Creative Board by David Droga, Markus Gut was also appointed to the
Worldwide CD for Zurich Financial Services appointed.
Frank BodinOriginal
musician, Frank Bodin (41) began his career in 1992 as a lyricist with
GGK. A year later he moved to Aebi/BBDO and in 1996 as CD to
McCann Erickson. In 2001, he took over the reins at the commercially
then desolate Euro RSCG, which had just lost its largest customer.
had. Three years later, the Euro-RSCG star is shining. With
New business successes such as Letter Post, M-Electronics, Switzerland Cheese
and FOPH Stop Aids. With growth like no other major agency
in 2004. With around 150 awards to date - including
Cannes Lion. In addition, Frank Bodin prevailed this year
intensively for the advertising industry: as jury president of the Golden Drum
Festivals 2004, as a champion for the newly introduced qualitative
ADC judging mode as well as spiritus rector for new content and the
associated change of name of the Leading Swiss Agencies BSW.
Peter BrönnimannPeter
Brönnimann (39) was born on the day that in Switzerland for the first time
commercials were aired: February 1, 1965. 24 years later, the
he entered advertising after studying journalism. From 1992 was
Brönnimann at Advico Young & Rubicam as a copywriter and later as a CD
active. During ten years he shaped multiple award-winning campaigns for
Helvetic Tours, Milch or Flims Laax Falera and helped to make the agency
to become the number one company at the time. In 2002 he founded together with
Martin Spillmann, Peter Felser, Rolf Zimmermann and Michael Waeber the
Spillmann Felser Leo Burnett agency. This already counts after
among the top creative agencies in Switzerland for two and a half years, was named as the
"Newcomer Agency of the Year 2004" and looks after renowned
Customers such as Feldschlösschen, Swiss Life, Carl F. Bucherer, Baileys,
Mammut, Alpenarena, Lindt, Cantonal Banks and WOZ. As a copywriter and CD
Peter Brönnimann has worked for countless national and international
awards - including at the prestigious English
D&AD.
Matthias FreulerSeinen
Matthias Freuler (46) made his advertising debut in 1982 as a junior copywriter at
Wiener + Deville. Further stations were Advico Young & Rubicam,
Aebi/Strebel and Publicis, where he first worked as a copywriter/concept designer and
later worked as a CD. Since 1999, Freuler has been Executive Creative
Director at Wirz Advertising. Over 200 awards - including gold in
Cannes - Matthias Freuler has already been honored for his work.
receive. Best known are the dairy cow Lovely, the
Furniture damage protocols, the Angie Becker poster campaign and the
Works for Hiltl and Tibits. Under his creative direction, the
Wirz advertising even in times when the agency had a hard time,
maintain a consistently high level. 2004 was also a very
Successful pitch year with wins such as Kuoni, Mobiliar, Micasa,
Pneu Egger and Metropool.
Beat MühlemannAs
Chef de publicité Beat Mühlemann (54) joined TBWA Paris in 1973.
professional world. This was followed by consulting activities with renowned Swiss
Agencies such as Advico Young & Rubicam, McCann Erickson, Schellenberg
Ogilvy & Mather as well as Wirz Advertising, where he served as
consulting group manager and member of the management board. In 1993 Mühlemann
in the same function at Farner Publicis. After almost 30 years
on agency side, during which he budgets like Toyota,
Cantonal Banks Group and Swisscom Mobile, Beat moved to the
Mühlemann 2000 to the customer side: as Head of Marketing Directorate
Communication at the Federation of Migros Cooperatives. The company founded under his aegis
Migros campaigns were presented at national and international trade fairs.
advertising festivals received several awards and thus proved that
outstanding advertising is also possible in the retail trade.
Once again this year, Werbewoche subscribers are awarding the coveted
Egon. Once again, only male candidates are up for election. Besides five
agency representatives, for the first time a client was named Advertiser of the Year
nominated.Bene AbegglenHis
Bernhard "Bene" Abegglen (48) began his career in 1976 as a graphic designer at the
then twelve-member Contexta in Bern. Later, the graduate of the
Bern School of Arts and Crafts promoted to AD and then CD. Today, 28
Years later, Abegglen, alongside his partner Daniel Hartmann, is the owner of
of the Contexta Group with more than 70 employees, which is responsible for
Customers such as Appenzeller cheese, Basler insurance, Swiss Lotto and
Vals water are active. In 2004, the Bernese creative succeeded with the
Beck&Bondi mini-sitcom for Swisscom and the election campaign for its
friend Alex Tschäppät, through new and unconventional measures.
success - Tschäppät became the new mayor of Bern.
Abegglen's creative expertise has also been in
various juries of national and international advertising festivals
in demand - most recently at the EDI and in Cannes.
Markus GutNach
after completing his Phil. I studies, graphic designer Markus Gut (38) joined Wirz as a
Junior AD. Later, his creative career led him via GGK to
Publicis, where he was appointed Creative Director after five years as AD.
was promoted. Since 2001, Gut has operated as Managing Director Creation
and Executive Creative Director at Zurich's Theaterstrasse. At
In 2003, under his leadership, Publicis once again became the most creative
Swiss advertising agency. The following have contributed to this success several times
award-winning works, such as the NZZ pencil campaign and the
Performances for Sportplausch Wider. Recent examples from Guts
Creative Kitchen are campaigns for PartnerWinner, for APG and the
street magazine Surprise. In addition, in 2004 Publicis attracted various
landed new customers. In addition to its membership in the international
Publicis Creative Board by David Droga, Markus Gut was also appointed to the
Worldwide CD for Zurich Financial Services appointed.
Frank BodinOriginal
musician, Frank Bodin (41) began his career in 1992 as a lyricist with
GGK. A year later he moved to Aebi/BBDO and in 1996 as CD to
McCann Erickson. In 2001, he took over the reins at the commercially
then desolate Euro RSCG, which had just lost its largest customer.
had. Three years later, the Euro-RSCG star is shining. With
New business successes such as Letter Post, M-Electronics, Switzerland Cheese
and FOPH Stop Aids. With growth like no other major agency
in 2004. With around 150 awards to date - including
Cannes Lion. In addition, Frank Bodin prevailed this year
intensively for the advertising industry: as jury president of the Golden Drum
Festivals 2004, as a champion for the newly introduced qualitative
ADC judging mode as well as spiritus rector for new content and the
associated change of name of the Leading Swiss Agencies BSW.
Peter BrönnimannPeter
Brönnimann (39) was born on the day that in Switzerland for the first time
commercials were aired: February 1, 1965. 24 years later, the
he entered advertising after studying journalism. From 1992 was
Brönnimann at Advico Young & Rubicam as a copywriter and later as a CD
active. During ten years he shaped multiple award-winning campaigns for
Helvetic Tours, Milch or Flims Laax Falera and helped to make the agency
to become the number one company at the time. In 2002 he founded together with
Martin Spillmann, Peter Felser, Rolf Zimmermann and Michael Waeber the
Spillmann Felser Leo Burnett agency. This already counts after
among the top creative agencies in Switzerland for two and a half years, was named as the
"Newcomer Agency of the Year 2004" and looks after renowned
Customers such as Feldschlösschen, Swiss Life, Carl F. Bucherer, Baileys,
Mammut, Alpenarena, Lindt, Cantonal Banks and WOZ. As a copywriter and CD
Peter Brönnimann has worked for countless national and international
awards - including at the prestigious English
D&AD.
Matthias FreulerSeinen
Matthias Freuler (46) made his advertising debut in 1982 as a junior copywriter at
Wiener + Deville. Further stations were Advico Young & Rubicam,
Aebi/Strebel and Publicis, where he first worked as a copywriter/concept designer and
later worked as a CD. Since 1999, Freuler has been Executive Creative
Director at Wirz Advertising. Over 200 awards - including gold in
Cannes - Matthias Freuler has already been honored for his work.
receive. Best known are the dairy cow Lovely, the
Furniture damage protocols, the Angie Becker poster campaign and the
Works for Hiltl and Tibits. Under his creative direction, the
Wirz advertising even in times when the agency had a hard time,
maintain a consistently high level. 2004 was also a very
Successful pitch year with wins such as Kuoni, Mobiliar, Micasa,
Pneu Egger and Metropool.
Beat MühlemannAs
Chef de publicité Beat Mühlemann (54) joined TBWA Paris in 1973.
professional world. This was followed by consulting activities with renowned Swiss
Agencies such as Advico Young & Rubicam, McCann Erickson, Schellenberg
Ogilvy & Mather as well as Wirz Advertising, where he served as
consulting group manager and member of the management board. In 1993 Mühlemann
in the same function at Farner Publicis. After almost 30 years
on agency side, during which he budgets like Toyota,
Cantonal Banks Group and Swisscom Mobile, Beat moved to the
Mühlemann 2000 to the customer side: as Head of Marketing Directorate
Communication at the Federation of Migros Cooperatives. The company founded under his aegis
Migros campaigns were presented at national and international trade fairs.
advertising festivals received several awards and thus proved that
outstanding advertising is also possible in the retail trade.
