Spillmann/Felser/Leo Burnett pulls out ski instructors for Migros

14 ski and snowboard instructors from Swiss ski resorts show off their underwear for Migros. The result is so hot that you no longer have to fear the cold winter. For a year now, Migros has no longer been focusing on top models in its model campaign, but on people from everyday life in Switzerland. This time, it is the ski and snowboard instructors and their female counterparts who cut a fine figure as models for underwear. The agency responsible, Spillmann/Felser/Leo Burnett, is enthusiastic about this type of model: "Ski instructors are considered down-to-earth on the one hand and sexy on the other - like Migros underwear," the agency writes in its press release. The campaign, staged by Zurich photographer Claude Stahel, appears as an insert and advertisement in newspapers and magazines, in Migros itself at the point of sale and as a mega poster at Zurich main station.