Spillmann/Felser/Leo Burnett with new Feldschlösschen commercials

The agency Spillmann/Felser/Leo Burnett launches the "Freshness Campaign" for Feldschlösschen with two advertising films. While the "Today we drink to..." campaign, which will continue to be used, primarily communicates when you should drink a Feldschlösschen, the new films focus on "Why you should drink a Feldschlösschen".
For the first time ever, the brewery opened its castle doors and allowed the TV commercials to be filmed exclusively in the castle, according to a press release. The film was directed in Rheinfelden by Will van der Vlugt. The commercials can be seen on television from July 9, 2006.