Playing with imagination

Toy II Publicis rummages through the good old toy box for Pastorini: Who remembers the days when an ordinary cardboard box became a castle, a stick became a laser sword or a wooden block became a truck? Compared to the present day, very simple toys have shaped the childhood of today's parents of our gamers. Thanks to Pastorini, the well-known Swiss supplier of educational wooden toys, you can still relive this time today. Pastorini stands for wooden toys that encourage imagination and are educational. For toys that give children freedom without dictating their play in a flashing, squawking way.Publicis, with a team led by CD Philipp Skrabal, dramatizes what Pastorini offers in the simplest possible way: Toys that come to life with the child's imagination. A simple wooden block becomes a radio for little spies on a secret mission. An inverted bridge becomes a carriage. A cylinder becomes the fastest rocket in the universe.
The realization is as simple as the toys themselves: simple blocks on a white background are representative of the many wonderful toys that can be used to create entire worlds with just a little bit of imagination.   
Andreas Panzeri